diff --git a/openpgp-card-sequoia/src/main.rs b/openpgp-card-sequoia/src/main.rs
index cea025c..db91bc0 100644
--- a/openpgp-card-sequoia/src/main.rs
+++ b/openpgp-card-sequoia/src/main.rs
@@ -24,12 +24,12 @@ const TEST_ENC_MSG: &str = "example/encrypted_to_25519.asc";
 fn main() -> Result<(), Box<dyn Error>> {
     env_logger::init();
 
-    // Serial number of the OpenPGP Card that will be used for tests.
-    let test_card_serial = env::var("TEST_CARD_SERIAL");
+    // Ident of the OpenPGP Card that will be used for tests.
+    let test_card_ident = env::var("TEST_CARD_IDENT");
 
-    if let Ok(test_card_serial) = test_card_serial {
+    if let Ok(test_card_ident) = test_card_ident {
         println!("** get card");
-        let oc = CardBase::open_by_serial(&test_card_serial)?;
+        let oc = CardBase::open_by_ident(&test_card_ident)?;
 
         // card metadata
 
@@ -37,7 +37,7 @@ fn main() -> Result<(), Box<dyn Error>> {
         let app_id = oc.get_aid()?;
 
         println!("app id: {:x?}\n\n", app_id);
-        println!(" serial: {:?}\n\n", app_id.serial());
+        println!(" ident: {:?}\n\n", app_id.ident());
 
         let eli = oc.get_extended_length_information()?;
         println!("extended_length_info: {:?}\n\n", eli);
@@ -75,7 +75,7 @@ fn main() -> Result<(), Box<dyn Error>> {
         //  CAUTION: Write commands ahead!
         //  Try not to overwrite your production cards.
         // ---------------------------------------------
-        assert_eq!(app_id.serial(), test_card_serial);
+        assert_eq!(app_id.ident(), test_card_ident);
 
         oc.factory_reset()?;
 
@@ -127,11 +127,11 @@ fn main() -> Result<(), Box<dyn Error>> {
         //  Open fresh Card for decrypt
         // -----------------------------
 
-        let oc = CardBase::open_by_serial(&test_card_serial)?;
+        let oc = CardBase::open_by_ident(&test_card_ident)?;
         let app_id = oc.get_aid()?;
 
         // Check that we're still using the expected card
-        assert_eq!(app_id.serial(), test_card_serial);
+        assert_eq!(app_id.ident(), test_card_ident);
 
         match oc.verify_pw1("123456") {
             Ok(oc_user) => {
@@ -160,7 +160,7 @@ fn main() -> Result<(), Box<dyn Error>> {
         // -----------------------------
         //  Open fresh Card for signing
         // -----------------------------
-        let oc = CardBase::open_by_serial(&test_card_serial)?;
+        let oc = CardBase::open_by_ident(&test_card_ident)?;
 
         // Sign
         match oc.verify_pw1_for_signing("123456") {
@@ -185,7 +185,7 @@ fn main() -> Result<(), Box<dyn Error>> {
             _ => panic!("verify pw1 failed"),
         }
     } else {
-        println!("Please set environment variable TEST_CARD_SERIAL.");
+        println!("Please set environment variable TEST_CARD_IDENT.");
         println!();
 
         println!("NOTE: the configured card will get overwritten!");
@@ -196,7 +196,7 @@ fn main() -> Result<(), Box<dyn Error>> {
 
         let cards = openpgp_card::CardBase::list_cards()?;
         for c in cards {
-            println!(" '{}'", c.get_aid()?.serial());
+            println!(" '{}'", c.get_aid()?.ident());
         }
     }
 
diff --git a/openpgp-card/src/errors.rs b/openpgp-card/src/errors.rs
index 7fbf720..61b7ff4 100644
--- a/openpgp-card/src/errors.rs
+++ b/openpgp-card/src/errors.rs
@@ -145,8 +145,8 @@ pub enum SmartcardError {
     #[error("No reader found.")]
     NoReaderFoundError,
 
-    #[error("The requested card was not found.")]
-    CardNotFound,
+    #[error("The requested card '{0}' was not found.")]
+    CardNotFound(String),
 
     #[error("Failed to connect to the card: {0}")]
     SmartCardConnectionError(String),
diff --git a/openpgp-card/src/lib.rs b/openpgp-card/src/lib.rs
index 874702d..175c4fe 100644
--- a/openpgp-card/src/lib.rs
+++ b/openpgp-card/src/lib.rs
@@ -233,8 +233,11 @@ impl CardBase {
         Ok(ocs)
     }
 
-    /// Find an OpenPGP card by serial number, open and return it.
-    pub fn open_by_serial(serial: &str) -> Result<Self, OpenpgpCardError> {
+    /// Find an OpenPGP card by "ident", open and return it.
+    ///
+    /// The ident is constructed as a concatenation of manufacturer
+    /// id, a colon, and the card serial. Example: "1234:5678ABCD".
+    pub fn open_by_ident(ident: &str) -> Result<Self, OpenpgpCardError> {
         let cards = card::get_cards().map_err(|e| {
             OpenpgpCardError::Smartcard(SmartcardError::Error(format!(
                 "{:?}",
@@ -247,14 +250,16 @@ impl CardBase {
             if let Ok(opened_card) = res {
                 let res = opened_card.get_aid();
                 if let Ok(aid) = res {
-                    if aid.serial() == serial {
+                    if aid.ident() == ident {
                         return Ok(opened_card);
                     }
                 }
             }
         }
 
-        Err(OpenpgpCardError::Smartcard(SmartcardError::CardNotFound))
+        Err(OpenpgpCardError::Smartcard(SmartcardError::CardNotFound(
+            ident.to_string(),
+        )))
     }
 
     /// Open connection to some card and select the openpgp applet
diff --git a/openpgp-card/src/parse/application_id.rs b/openpgp-card/src/parse/application_id.rs
index 38e8226..359fc9b 100644
--- a/openpgp-card/src/parse/application_id.rs
+++ b/openpgp-card/src/parse/application_id.rs
@@ -55,7 +55,22 @@ impl TryFrom<&[u8]> for ApplicationId {
 }
 
 impl ApplicationId {
-    pub fn serial(&self) -> String {
-        format!("{:08X}", self.serial)
+    pub fn serial(&self) -> u32 {
+        self.serial
+    }
+
+    pub fn manufacturer(&self) -> u16 {
+        self.manufacturer
+    }
+
+    /// This ident is constructed as the concatenation of manufacturer
+    /// id, a colon, and the card serial (in hexadecimal representation).
+    ///
+    /// It is a more easily human-readable, shorter form of the full
+    /// 16-byte AID ("Application Identifier").
+    ///
+    /// Example: "1234:5678ABCD".
+    pub fn ident(&self) -> String {
+        format!("{:04X}:{:08X}", self.manufacturer, self.serial)
     }
 }